---
title: STV LAUNCHES NEW GROWTH VENTURE, STV WIN
description: STV has developed the platform with Viveri Group, a global specialist in digital engagement and payment solutions. The partnership brings Viveri’s competition proposition together with STV’s TV, streaming and radio brands for the first time, using the combined reach of STV, STV Player and STV Radio to drive awareness and participation.
---

<https://www.viverigroup.com/viveri-group-blog>

# [STV LAUNCHES NEW GROWTH VENTURE, STV WIN](https://www.viverigroup.com/viveri-group-blog/stv-launches-new-growth-venture-stv-win)

 Written by [Viveri Group](https://www.viverigroup.com/viveri-group-blog/author/admin) | 2026

- STV Win is now live, with ambitious plans for growth
- New competition platform launches with the unrivalled combined reach of STV, STV Player and STV Radio across Scotland
- Developed in partnership with global digital engagement specialist Viveri Group

STV has launched **STV Win**, a new competition platform giving audiences across Scotland and beyond the chance to get their hands on great prizes every week through STV Win.

Distinctly Scottish in character, STV Win is for anyone who’s ever entered a competition thinking *“probably not me”*... because you never know, *it might just be*.

A [new campaign](https://vimeo.com/1242775494/0ca543ea90?share=copy&fl=sv&fe=ci) launching across STV, STV Player and STV Radio this week celebrates what winning could look and feel like for people across the country, with that unmistakable reaction when something goes your way at its heart: “Get in!”

From launch, prizes will include cash, a 65-inch TV and an iPhone 18, with holidays, cars and more electronics to follow. Prize values will increase as STV Win grows.

Anyone with an STV Player account can enter through STV Win, people can enter by phone, and selected competitions will also offer SMS entry. Users will be invited to enjoy all that streaming service STV Player has to offer when they sign up, from everything on STV such as new drama series, soaps and quiz shows alongside international thrillers and archive favourites.

STV has developed the platform with Viveri Group, a global specialist in digital engagement and payment solutions. The partnership brings Viveri’s competition proposition together with STV’s TV, streaming and radio brands for the first time, using the combined reach of STV, STV Player and STV Radio to drive awareness and participation.

> STV Win is an exciting new growth opportunity for us, and it plays to one of STV’s biggest strengths: our ability to reach millions of people across Scotland every week. We’ve got STV, STV Player and STV Radio all behind it, giving us a fantastic opportunity to make STV Win a big part of our audiences’ lives. And, most importantly, it will be fun. We want to give people plenty of reasons to have a go, with brilliant prizes up for grabs every week.
> 
> There’s a strong commercial opportunity here too. It’s a relatively modest investment with significant potential, and we expect STV Win to become profitable in its first year.
> 
> Viveri brings the experience and expertise we need to build STV Win quickly and create something our audiences will genuinely want to be part of.
> 
> **Richard Williams**  
> MD of Audience, STV

 

> We’re incredibly excited to be working with STV on this venture. It’s a great opportunity to bring together two businesses with complementary strengths and create something new and exciting for audiences across Scotland.
> 
> From Viveri’s perspective, we’re looking forward to bringing our experience, knowledge and operational expertise to the partnership, working alongside the STV team to deliver an outstanding proposition. There’s a real ambition behind STV Win and we’re looking forward to playing our part in making it a huge success.
> 
> **Damon Russell**  
> CEO of Viveri Group

**[win.stv.tv](https://win.stv.tv/en)  
 [STV launches new growth venture STV Win | STV](https://www.stvplc.tv/newsroom/2026/stv-launches-new-growth-venture-stv-win/)** 

[View full post](https://www.viverigroup.com/viveri-group-blog/stv-launches-new-growth-venture-stv-win)

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